What I Do / Services

I create beautiful and functional designs that help my clients' businesses move forward with confidence.

We can:

  • Articulate your unique message to the world.

  • Show customers what you can do for them.

  • Differentiate your business from others in your field.

  • Communicate to clients / potential customers what your business stands for.

  • Have professional, motivating materials to hand to your leads.

Primary Design Services

  • Full Brand Design Project

    Brand is an essential part of how the public identifies with the products / services and the people of an organization.

    Defining your business' brand in this robust way will help you to understand your brand so fully. It is essential for successful promotion but it does more -- it can actually help you with decision making and become a compass for what direction you take your business in the future.

    You’ll receive a fully individualized Brand Strategy Report which clarifies for you: your audience, competition, market placement; your verbal brand and brand messaging; AND your visual brand made up of the logo, color schemes, layouts, and fonts.

  • Website Creation

    Get your audiences's attention and keep it.

    I create websites with responsive design that are visually appealing and displayed in an organized, effective way.

    The scope of the project varies based on your business’ needs and expectations. I work within Squarespace to design, and there are many features available including e-commerce, appt scheduler, e-newsletter, blog, and more. Lets talk about your vision.

    I can create something intuitive and beautiful and update it when you need changes down the road and/or give you some lessons on how to update the site yourself after the initial design.

  • Logo / Visual Design

    This is an abbreviated version of the Brand Project. Whereas a full Brand Project includes a verbal and visual identity, a Logo Project is simply the visual identity.

    This option is great for clients on a small budget who have the savvy to articulate their messaging without support, but need a professional visual presence (a logo tailor made for them in the correct file types, color scheme and fonts that communicate the message they are wanting to convey to customers / clients).

Additional Design Services

  • Business Place Photography

    I LOVE to capture photography of the people and location -- including customers / clients -- so that potential clients can experience your business before even meeting you! This helps establish trust in your brand.

    We use this photography to craft a website or print materials that are individualized. Its incredibly effective for potential clients and customers to experience the brand and develop a sense of trust toward it.

  • Package Design

    This is an exciting chance to turn the digital designs I create for you into something customers can hold in their hands.

    Whether you have a line of natural skin care products that need to go on different tins and bottles, patches for employees’ outfits, or are creating a private label with an existing corporation’s products, we can work together to manifest your brand.

  • Print Materials, Merch, and Print Ads

    Rack cards, postcards, business cards, brochures, outdoor signage, displays for tabling events — merchandise like t-shirts and stickers, mugs, hats, and pens. There are so many possibilities, and a “right fit” for different industries, and choosing what materials to use for your business is a task. Let me help you navigate that.

    I also design full color or B&W print ads and can dialogue directly with the printer to deliver the files by your deadline.

Soul Brand Coaching is something new I began to offer earlier this year.

Clients are LOVING it.

Joe Lindgren, textile craftsperson and owner of Solidago Sewing said:

“I felt like my business was in very good hands working with Erika, not only because of her skills as a designer, but also, and perhaps even more so, because of her kindness and integrity as a human being. Working with her was a joy, and the finished product was fabulous.”