The StoryBowl Spiritual Direction Brand Project
Cindy Spillers hired me when she was ready to retire from her career as a college professor, and move into her dream role as spiritual director. We had an incredible time creating this beautiful logo for her business.
While we started with the idea of creating a logo that looks like a bowl, as in a bowl to collect people’s experiences and stories in, the logo took on a life of its own and we are so happy with the result. It’s compass-like, there is a trail and a sun or moon to light the way.
After establishing her visual and verbal brand, creating materials was a breeze. She does a good deal of networking, so wanted the print materials ready to hand to new contacts, and leave with business and organizations she collaborated with.
We created a rack card and business card that evoke that journey, with a map like texture. So fun.
She also hired me to create a professional intake form for her client appointments. Brand on point.
