Jonker Chiropractic Brand Design

Dr Laura Jonker has been supporting the wellness of her patients in private practice for many years. She had a logo, but felt it didn’t reflect who she was or who she grew to serve as her primary client base.

While her business is called Jonker Chiropractic, her patients have come to know her as Dr Laura. Do people recognize her business in the community and associate it with her? We want to make sure they do! Dr Laura has created a strong reputation for her positive work within the birthing community. She also loves to have babies and kids in for visits, and her space is very supportive of families with all ages of children. While the experiential aspect of her brand was on point, she hired me to help her with the visual and verbal aspects of her brand.

WE WORKED TOGETHER to create a beautiful design for her that reflects the audience she works with. When you scroll down and see the logo for yourself, you’ll find organic shapes that mimic smooth stones and shorelines. There is a soft, watery quality to the gradients, and colors that evoke sunrise. The K in her logo is the shape of a pregnant woman’s profile, and the bottom of the K transitions into the bottom of the amorphic oval like a river entering a lake.

IN ADDITION TO CREATING a design with aligned symbolism, we also spent time identifying her audience in depth, and articulated her brand personality, brand values, and voice. We have a running start on our next project together — creating a website for her business that feels inviting and engaging. Check back in this summer to see her website!